Venkateshwarulu (Gopichand) a happy go lucky guy, helps his friend run away with Neetu (Shyamala) from Warangal. The first 15 minutes is a mindless hotch-potch to establish the main characters, plot and story be damned. Before you know it, Venky falls head-over-heels in love with Babji’s sister Chandrakala (Rakul Preet) in Hyderabad. There's a villain too in this Keshavulu (Mukesh Rushi), who tries to damage Babji’s reputation in Warangal. Babji (Sampath) takes away Chandrakala to Warangal knowing that she fell in love with someone. In the meantime, Keshavulu plans to kill Chandrakala, but Venky rescues her from the issue. Then he tries to make her family convince for his love. Will Venky marry his true love forms the rest of the storyline.
It is apparent that Sriwaas wanted a slickly made conventional blockbuster, and therefore relies on a mixture of tried and inflexible elements the audience is known to respond to. There is routine script, routine plot, with no chemistry, only brazenness and a lot of it. It insults the viewer’s intelligence and is an example of the Telugu film industry’s reluctance to let go of timeworn storylines that were all a rage decade ago. But, yes if you want only entertainment without looking at any other aspect of movie-making, you can give it a shot. On the whole, this film proves the byword “All that glitters is not gold” absolutely right. LOUKYAM is a huge disappointment.
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